About Visual Numbers
The NHS prescribing data specialist your commercial team can actually talk to
Visual Numbers helps pharma and healthcare teams turn NHS Open Data into targeting, forecasts and business cases. Founded and run by Roger Sture, who spent his early career in pharma sales, marketing and commercial roles before building the data side.
Why we exist - big-vendor insight shouldn't need a big-vendor budget
NHS prescribing data is open, detailed and free to download. Turning it into something a sales or marketing team can act on is the hard part.
Large data vendors can do it, but at a price and pace that suits enterprise contracts. Free tools are useful, but rarely answer your specific commercial question, and often cover England only.
Visual Numbers sits in between. You get specialist, decision-ready analysis across all four UK nations, without paying for account layers you don’t need.
companies as well as Contract Service Organisations and has run his own Pharma Management and Business Intelligence consultancy for the last 20 years.
Who you'll work with - Roger Sture
Roger has sat where you sit. Before founding Visual Numbers, he worked in pharma sales, sales management, marketing, project management and commercial roles, in large and small healthcare companies and contract service organisations.
That means he starts with your commercial question, not the dataset. Which prescribers to prioritise. Where a competitor is gaining. Whether a launch forecast holds up. What the budget impact looks like for an ICB.
For over 20 years he has run his own pharma management and business intelligence consultancy. Today he personally builds every pipeline, dashboard and analysis Visual Numbers delivers, so the person who understands your brief is the person working on your data.
How we work
What working with us looks like
You talk to the analyst, not an account manager No handoffs and no briefs lost in translation. Your questions go straight to the person doing the work.
Answers, not raw spreadsheets We source and structure the data around the question you need answered, then explain what it means for your product.
Full UK coverage Prescribing and other relevant NHS data across England, Scotland, Wales and Northern Ireland, including datasets that are rarely available elsewhere.
Fast, proportionate and responsive Small-business speed and pricing, with the depth you’d expect from a large data vendor. Often a quick question gets a quick answer on the first call.
Who we work withCommercial teams who need NHS insight without an enterprise contract
- Small and start-up pharma preparing a launch or building a case for investment
- Marketing and brand teams in mid-sized pharma who need targeting and competitor tracking
- Sales and BI teams in larger pharma who need fast, specialist analysis alongside existing data
- Healthcare suppliers, wholesalers and distributors tracking where their products are prescribed and dispensed
We have also supported educational organisations and charities. The skills transfer, but our depth is in NHS and pharma data.
Data and tools
Built on the data your market runs on
We work with NHS Open Data across primary and secondary care, including ePACT/PCA, SCMD, dispensing and chemist data, and HES. Analysis goes from national level down to ICB, Sub-ICB, PCN, postcode and individual GP practice, and keeps pace with changes such as the 2026 ICB boundary mergers.
Your dashboards are built in tools your team can use day to day, including Looker Studio, Tableau and Excel, on a BigQuery data platform. Prefer to keep things in-house? We can work with your own data and software instead.
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What our clients say
“Excellent, the visual representation and presentation allows rapid analysis and understanding of complex markets and includes multiple levels of granulation.”
Marketing Director, Small Pharma
“Visual Numbers always produce a high standard of work. They are very prompt with their delivery and provide clear and easy to understand reports.” Business Intelligence, Medium Pharma
“Visual Numbers were highly responsive to our needs offering creative, intelligent solutions at reasonable cost.”
Head of Marketing, Large Pharma
Not sure what your data could tell you yet?
Most engagements start with a free 20-minute call about your NHS Open Data or prescribing questions. No obligation and no generic sales pitch. If there’s a quick answer, you’ll get it on the call.
Email [email protected] or call 07770 827977